The Assessment of Big Data Adoption Readiness with a Technology–Organization–Environment Framework: A Perspective towards Healthcare Employees

Big data is rapidly being seen as a new frontier for improving organizational performance. However, it still in its early phases of implementation developing countries’ healthcare organizations. As data-driven insights become critical competitive advantages, to ascertain which elements influence an organization’s decision adopt big data. The aim this study propose and empirically test theoretical framework based on technology–organization–environment (TOE) factors identify the level readiness adoption tested 302 Malaysian employees. structural equation modeling was used analyze collected results demonstrated that technology, organization, environment can significantly contribute towards complexity technology has shown less support notion. For practitioners, showed how enhance organizations through TOE factors.